Overview

Callegari is a Premium Extra Virgin Olive Oil imported from Spain and sold in the US.

 

Challenge

Its highest levels of purity could not be communicated due to the industry’s regulations. Callegari needed to differentiate exploring its quality and aroma.

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Solution

Gourmet consumers don’t usually bring the bottle to the table. They use fancy olive oil dispensers and get rid of the bottle. 

The hero bottle is a golden droplet, reminiscent of the unity and simplicity of Callegari. Standing upright, the bottle is beautiful and functional for the shelf, and tipped on its side, it becomes a centerpiece-worthy decanter for any table. Pour it from the decanter or spray it on your salad using the individual perfume vessel. Callegari exalts Spanish legacy with minimalism, and its exuberant tiles represent the rich soil from Spain. The inspiration for the brand identity came from the brightly colored, almost mosaic, Spanish tiles, as a representation of the Spanish rich soil.

 

Callegari’s bottles were highly celebrated on acclaimed gourmet publications and blogs and can be found online and at distinguished retailers such as Dean and Deluca.