Overview

Marisol SA. is a major clothing company in Brazil, currently with industrial units in 3 Brazilian states. Founded in 1964, Marisol owns a myriad of brands including the children’s brand Lilica & Tigor, as well as, Mineral for children and young adults.

 

Challenge

Patricia was approached by Marisol to provide a complete brand redesign; this included an introduction of a brand character, or mascot for the Marisol brand. The brand is known for its comfortable, colorful and quality clothing, shoes and accessories for kids.

 

Solution

A new positioning that highlighted Marisol’s adventurous and relaxed qualities as adopted. Clothing that allows kids to be kids; not clothing that follows fashion trends sanctioned by adults.

 

With these principles in mind, our mission was to craft a character that embraces the playful curiosity of a child’s friend. After several tests, the chameleon was finally chosen due to its adaptive, fun, innovative and polychromatic qualities. As part of a on-going implementation, Patricia has designed the product roll-out, as well as the 3D manifestation of the character.